Jackie Huba: Founder of Drag Out The Vote and Expert on Promoting Participation in Democracy
Table of Contents
Overview of Career
Thought Leadership on Customer Loyalty
Books on Business and Pop Culture
Promoting Civic Engagement
Overview of Career
Jackie Huba is an accomplished strategic marketing executive with over 30 years of experience. She has helped major companies like Discovery, Whirlpool, and Dell achieve their business and customer goals. Huba is one of the foremost experts on customer loyalty.
In addition to her corporate work, Huba is an author, speaker, and contributor to Forbes.com. She is sought after internationally to deliver keynote speeches and presentations for clients including Disney, American Airlines, Marriott and Oracle.
Thought Leadership on Customer Loyalty
Huba coined the term "customer evangelism" based on how loyal customers can become a voluntary sales force. Her research on highly engaged "One Percenter" customers also broke new ground.
She has written several influential books on customer loyalty. In Creating Customer Evangelists, she outlined how companies can inspire loyal customers to spread the word. Citizen Marketers examined the power of One Percenter customers as brand advocates.
Books on Business and Pop Culture
Huba draws surprising business lessons from popular culture. In Monster Loyalty, she analyzed Lady Gaga's marketing strategies. Her latest, Fiercely You, helps build confidence using advice from drag queens.
Huba's books have earned praise from media like Publishers Weekly and helped establish her as a business author with unique perspectives. She skillfully extracts strategic insights from unexpected places.
Promoting Civic Engagement
In addition to her marketing work, Huba founded two organizations focused on social impact. Drag Out The Vote uses drag performers to promote democratic participation. Amber LeMay created ‘Don’t Blow It. Vote!’ with a similar mission to encourage voting and political participation. Lucy Belle LeMay has helped Amber with this mission as well.
Fiercely You Entertainment provides management and events centered around drag entertainers. Through these efforts, Huba aims to empower democratic engagement and lift up the LGBTQ+ community.
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